I have published a series of blog posts on eagleblogging.com that explain the foundational parts of digital marketing. Each business and blog have a different recipe to operate. Some online businesses depend on social media, many others swear by SEO. All need strong analytics. The key is to do what works at first and then try different channels and tactics to stay relevant in the market and to profit from new opportunities.
In the following sections, I’ll divide published blog posts into categories. I’ll provide a brief explanation about each section. The good news is that these publications follow an order, you’ll have strong foundations by reading them consecutively.
SECTION 1: STRATEGY
Much depends on the strategy. And is often an overlooked part of digital marketing. This is because many service providers are specialists. When you are a specialist, you can do most of the work in your field, but sometimes by doing this work, you lose sight of the big picture. This happened to me. I was a web designer, and even though I saw the signs of clients who wanted to have a website TO MAKE SALES, I was solely involved in the technical side of creating websites.
Understanding how all parts work together to create what is called synergy. Next, I’ll show some of the most important aspects of strategy:
SECTION 2: GENERATION
A lot of the daily work of digital marketing revolves around digital assets, whether by generation, management, or advertising.
In this section, you’ll find a lot of the most obvious parts of digital marketing. It all starts with User Experience Design (UX design) and how each part of a website is positioned and why. Web design? You can get up to speed with its essential aspects.
Web development is a bit different from web design. Mobile channels and apps are fashionable right now. SEO is a big acronym in the digital marketing world, what is it about?
To many people, copywriting is one of the most essential skills a blogger should strive to acquire. E-commerce has grown exponentially in the last few years, especially after worldwide health emergencies.
Read all about these subjects next:
What is User Experience Design
What is Web Design?
What is Web Development?
What are Apps and Mobile Channels?
What is SEO?
What is Copywriting?
What is E-commerce?
SECTION 3: ADVERTISING
Many individuals associate advertising as the main way to reach an audience. It’s an important part of digital marketing. Successful advertising needs to be integrated with other elements of the digital marketing option menu. Copywriting is one of these options, also web design.
With advertising you can reach every corner of the globe, talk to your target audience, receive almost immediate feedback, measure it, and if you have a great strategy, you can keep your customers after they purchase from you.
In some cases, you can scale your business consistently, which is great news for many bloggers and business owners. Some of the most powerful ways to advertise are through search and social media. It is estimated that Facebook, Google, and Amazon take up to 64% of US digital ad spend this year.
You can see the power of online advertising, and, if it fits within your strategy, you can profit from it. Next, you can read more about online advertising:
What is Online Advertising?
What is Social Media Advertising?
SECTION 4: KEEPING YOUR CUSTOMERS
By now, you are aware of the many tools and tactics you can apply to your plan. But there is more. Your client’s attention is a great first step. Now, it’s crucial to keep your customers happy. Not only will you be doing the right thing, but you will increase your bottom line.
A customer is worth their weight in gold. Often, if you do things right, they will buy again and again from you. This increases your profitability. It’s common nowadays, that due to competition, you don’t make a profit selling the first product in a funnel. Sometimes you begin turning a profit when they buy the second product and so on.
You have tools that are proven to keep your customers happy, for longer periods. A Customer Relationship Management implementation can make wonders for your bottom line. Content Marketing is embedded in many aspects of a digital marketing strategy. Social Media Platforms are always in vogue and are useful to drive traffic and reach people.
A word of warning: You shouldn’t do social media without a strategy. Are you using social media to drive traffic to your website? Maybe to aid in your branding efforts. To sell directly through social channels? By considering beforehand what you’re trying to achieve will provide you with the best results.
Mobile and Email are always fashionable. Mobile is a whole world with a few interesting benefits. The email has been around for a long time. Its value still seems to increase every year. Video marketing is huge. You’ll find that online viewers enjoy more than 10 hours of video online, weekly.
I’ll show you a comprehensive overview of all these digital marketing elements next:
What is CRM?
What is Content Marketing?
Social Media Platforms
Social Media Strategy
Direct Marketing – Mobile and Email
Marketing with Video
SECTION 5: OPTIMIZATION
The Internet is powerful as a marketing and advertising medium because of all the people who use it and because you can measure almost every action or campaign you make. You need to perform strategy and execution, but there’s a missing piece: Optimization.
If you can track something, you can improve it. To do great marketing, and if you choose to be agile, you can make decisions based on data. Sometimes your gut has certain limitations, but data is clear and provides you not only quantitative data, but also you can make qualitative assumptions. You can fill the market demands of your customers by listening (through analytics and testing) to their needs.
You would be surprised how the little things can make a measurable difference in your online endeavors. Conversion Optimization can be a source of profits for your blog or business. As an example, if your profits are $50,000 a month and you improve your conversions by 15%, then you would earn an extra $7,500 by making a few modifications here and there. Don’t get me wrong, it’s not easy since you must know what you’re doing, but you’ll encounter similar case studies all over the web.
Next, you’ll find my articles related to optimization:
What is Conversion Optimization?
What are Data Analytics?
I just gave you an ordered list, based on categories of the digital marketing world. You can see how it all relates to your blog or online business. Strategy, generation, advertising, keeping your customers, and optimization are key pillars to keep in mind when you begin or continue your journey of marketing on the internet.
A long time has passed since the internet was the wild, wild, west. You can now make predictable assumptions and sound plans based on common sense, data, and great ideas. I hope these blog posts enlighten a part of your journey.