When it comes to Direct Marketing – Mobile and Email, you’ll quickly realize that these two seemingly disparate areas are potent tools in the hands of knowledgeable marketers. Technically, email marketing belongs to the Customer Relationship Management category (CRM) and delivers a high Return on Investment (ROI). In many industries, you’ll find that for every $1 you spend on email marketing, you can see $40 in return. Regarding mobile apps, you’ll find that categories like shopping apps provide an average value of $13.88 per user.
In this blog post, I’ll explore some of the most used terms related to direct marketing in the online world.
What is the Clickthrough rate?
Clickthrough rate is the result of calculating the total number of clicks you obtain, divided by the times a link was shown. The result is expressed as a percentage. This is a Key Performance Indicator (KPI) you should be tracking. A high clickthrough rate indicates that your offer, shown in the form of a listing or ads, is relevant and helpful. When you have your CTRs available, you can compare them with industry standards or your metrics across a period to see if you’re improving, seasonal changes, or any other indication of change.
What is a database?
A database is an organized data collection. It supports storing information electronically and its manipulation. In terms of email marketing, a database is a name given to the list of prospects to which the brand sends emails. It can also contain other information such as name, address, zip code, etc. This database is considered an asset to the business because it’s usually the result of providing value in exchange. Sending emails to a database is the core of many business models based on the internet because it’s one of the main ways a blog or brand monetizes a venture.
What is a double opt-in?
Let’s say Mike wants to subscribe to an email list in exchange for a free document. First, he inputs his email, then the company (automatically) sends him an email to validate his email address. In this case, he has opted-in again. Although it’s not a legal requirement in most countries, the double opt-in is a way of testing the user’s will to receive emails from a company. This means fewer SPAM complaints and more engagement with the brand’s emails. In addition, many business owners believe that a double opt-in process enhances inbox placement and email deliverability.
A possible explanation for this is that email services analyze that once the user has opened one email and clicked a link from a brand, they want to keep receiving information from that brand.
What is an Email Service Provider?
How do you design and send emails? Through an Email Service Provider (ESP), you can find services that allow you to manage your emails, and you will find other providers that would enable companies to send emails to lists of users. They make it easy to operate and abstract the process of handling communications via email. This means you can send volumes of emails, organize and personalize your lists, track emails, manage subscribers, separate personal emails from marketing emails, tools to design emails, automatically handle regulations such as CAN-SPAM, and finally, automate email-sending processes.
What are mobile apps?
A mobile app is a mobile application. A mobile app follows software design guidelines. They live inside tablet computers or smartphones. Today, you’ll find that many apps are just as powerful as their desktop computer counterparts. Most mobile phones have pre-installed apps such as email clients, browsers, navigation map programs, music players, etc. Programming software for mobile devices has its challenges, such as caring for processing power, battery levels, screen size, etc.
Most apps are distributed through app stores, such as Google Play (Android), the App Store (iOS), and the Microsoft Store.
What is the Android Operating System?
The Android Operating System (Android OS) is primarily based on the Linux kernel. It’s designed to be used on touchscreens (tablets and smartphones). It is popular because it is commercialized by Google. Its interface has been based on direct manipulation, simulating movements such as tapping, swiping, reverse pinching, and pinching to move objects on the screen. You’ll also find virtual keyboards that support physical keyboards and game controllers via USB or Bluetooth. In addition, Android is known for its compatibility with a wide array of hardware.
You’ll find device manufacturers that include this OS in America, Asia, and the rest of the world.
What is the iOS Operating system?
iOS, formerly known as iPhone OS, is an operating system for mobile devices. Apple Inc. developed and created it for exclusive use on their hardware. It takes the second spot as one of the most used operating systems in the world (preceded by Android). A large part of iOS is proprietary software. It powers other Apple devices, and significant versions are launched yearly. You’ll find that, just as in Android, the operating system is based upon direct manipulation. Many users feel that when they buy an iOS-based device, they get a premium experience, which is one of Apple’s strong marketing arguments.
What are examples of mobile apps?
I’m sure that when it comes to examples of mobile apps, you can come up with your favorite applications. You can find Uber, a platform where eaters, riders, and restaurants are connected to people who drive vehicles and deliver people and goods. The company is growing and is present in an ever-growing list of destinations. You can find Spotify, which lets you listen to millions of songs, all stored in the cloud. You can find social network apps, such as Facebook and Instagram. Also, instant messaging solutions such as WhatsApp and Telegram.
Also, many blogs and small businesses have dedicated apps where you can find their latest posts, promotions, and support.
What are the differences between a website and a mobile app?
You’ll find that many websites can be browsed on mobile devices. But, you may be wondering, why should I download an app if I can open a website through my browser? The answer is that you download and install an app onto your mobile device, whereas a website for mobile is a simple website adapted to mobile devices. You can access an app with just one tap, and it’s normal for the app to keep your login info and preferences. It also tends to use dedicated resources from your smartphone, tablet, or smart tv.
When you visit a website just once, or once in a while, it’s not recommended to set aside mobile device storage or memory. Instead, you can browse the web perfectly from your mobile web browsing software.
