To answer the question What Are Data Analytics? It’s critical to say that Analytics data can be found in a wide array of sources such as social media networks stats, mobile devices, email reports, not only through your favorite analytics package. Data analytics involve humans at their core because examination of datasets is needed to provide conclusions related to the information they possess.
You can expect actionable results out of this process, which is why it’s part of business as much as it’s part of academia. Today I will explore important terminology, which is the first step to understand and familiarize yourself with this internet marketing pillar.
What is Google Analytics
Google Analytics is an online software package that allows you, through the inclusion of a small snippet of code inside your website, to measure everything that happens in it, such as how many visitors you’re having, the country they come from, which device they use, how they behave, how many conversions you’ve gotten, etc. You would think that because it’s a free tool, it’s not a complete package.
In this case, Google provides an outstanding product that fulfills (at the very least) 80% of the needs of most blogs, and the needs of most websites. I have used it in most of the websites I’ve created and it’s the industry standard for online analytics packages.
What is a count?
A count is the building block of data analysis. It’s the raw data captured by software systems. It’s simple, a count is an observation. Today, modern systems gather lots and lots of data. Sometimes this information is analyzed by humans, and nowadays other software systems are responsible for making sense of data, often with human input. A fashionable term is big data, which means a large amount of information, gathered with more velocity. It’s highly probable that many tools you use, are benefiting from utilizing these technologies. Many times, these complex data sets are formed with a collection of counts.
What is an event?
Many blogs and businesses often have a conversion process. Many times, these processes are simple, maybe fill out a form, or click a button. The building blocks of these processes are called events. An event is a step each visitor takes on their journey to become a customer, and hopefully a repeat customer and brand ambassador. Many platforms track their success by measuring how many conversions you have achieved.
Maybe a prospect sent a message or a phone call through their platform. This is the main way to measure how effective the tools you’ve been given are. A set of events may become key performance indicators that let you know how your blog or business is doing.
What is a log file?
What is a metric?
Metric is a defined measurement unit. They are part of a quantifiable method to track the performance of marketing actions. By understanding the effectiveness of your campaigns, you can understand what is happening about what works, and what doesn’t. It also allows you to optimize future campaigns based on the information you have gathered. Together with key performance indicators, metrics can provide you with an overview of your marketing efforts.
Examples of metrics are website traffic, new visitors vs recurring visitors, average session duration, number of sessions, most visited pages, page views, etc. As you can see, you can measure the health of your blog and business and detect patterns to make the best use of this information.
What is a page tag?
What is segmentation?
In a data analytics scenario, segmentation means that you filter your visitors into different groups, using characteristics to analyze each visit. You usually take all your data, and you divide it into categories. Segmentation in this context is related to the broader segmentation meaning. This provides many benefits such as fulfilling the needs of subgroups among your audience and visitors. Segmentation allows you to focus your efforts where they matter.
It’s also a fantastic way to provide meaning to your data since you can observe possible opportunities and the challenges they bring. You can then mass-personalize your marketing communications, with the added benefit of reducing costs.
What counts as a visitor?
A visitor is a person who visits a blog or website, not an automated program, script, or search engine bot. It’s different from sessions because sessions could mean that an individual has visited more than once. Measuring visitors is a crucial way of understanding how well a project or campaign is doing. Although you need more context than the raw number of visitors, it’s usually positive to have more visitors. For many experts, a high number of visitors is a vanity metric.
A vanity metric makes you look good, but it doesn’t paint the whole picture. That being said, quality visitors are always welcomed.
To track, analyze and optimize are critical to digital marketing activities. Today is possible to track almost everything you can imagine in the context of an internet campaign. You can ask important questions such as what keywords am I ranking for? What days are better for my email marketing campaigns? Are my paid media campaigns working? What is my return on investment? Are my social activities driving quality traffic to my website? How many users come from mobile devices?
Based on these answers you now have a sizeable, but manageable to-do list. You’re now equipped with an updated vocabulary that will allow you to navigate the question What Are Data Analytics?