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Have you ever visited a website that is easy to navigate, where you found the links where they were supposed to be? Where the text size felt correct. On the other side, have you ever visited a website where you didn’t know where to click, with broken links and rambling text? Then you’ve seen the two opposites of What is User Experience Design?

User experience design, commonly abbreviated as UX, can be defined as the experiences (sensory, emotional, mental, and physical) a person has when interacting with a digital tool. Although it’s not a term commonly used in blogging resources, it’s essential as a digital marketing topic. I’ll explore more about it next.

What does a user experience designer do?

You’ll find a UX designer who writes UX copy, design, research, test/validate, and present/sell the design to the business. The UX designer represents the user and is their advocate, seeking the balance between business goals and the user’s needs.

UX copy is the art and science of using language to make the brand experiences more enjoyable and easier for users. It’s all about using language to create a conversation between the user and the brand.

Experience designers also design. They use design principles and tools to create an aesthetically pleasing presentation of what the final product should look like. This is the part most of the public is aware of since it is a prominent part of the process.

UX validation is gathering hard data to check that you are making the right choices at every phase of the task. As you can see, design is an artistic endeavor, but it becomes more valuable when mixed with actual facts to make decisions and guide a project.

When it comes to presenting and selling the design to the business, the benefits are apparent. There is a clear return on investment to be made, and the process becomes simpler because many stakeholders have witnessed the program’s development.

What skills do you need to be a UX designer?

A designer in this field must be knowledgeable about information architecture, wireframing, research, visual communication, and prototyping.

Information architecture, usually abbreviated as IA, is the science of creating structures and organization for content on the web, mobile applications, websites, and social media. An example is the creation of different screens designed so users can find the information they need.

Wireframing is seen as a sort of architectural blueprint. It’s a skeletal outline of an app or website made in two dimensions. It usually represents the initial concept and is refined until the designer is happy with the result. The use of color, style, and graphics is kept to a minimum since, at first, it’s more important to understand the big picture of the design or redesign.

UX research is systematically studying the requirements of users. This adds insights and realistic processes to designing. However, the results usually differ from the initial hypothesis by placing the user in the front seat.

Visual communication is all about the implementation of images, colors, and text so they enhance the interaction or the design. Therefore, this field has evolved from graphic design and user interface (UI) design.

See also  Data-Driven Decisions

User Experience design process

It’s important to mention that not every single time all these aspects are performed by a designer. They are usually the result of teamwork. So, this design process is followed by design teams to provide relevant and meaningful experiences to users. The entire process is considered, and it includes integrating and acquiring the product and adding branding, design, function, and usability features.

The process can be the following:  

  1. Understanding
  2. Researching
  3. Sketching
  4. Designing
  5. Implementing
  6. Evaluating

As you can see, the process has an order and structure. Understanding involves the creation of user personas, defining use cases, and gathering requirements. Researching means analyzing competitors, using UX trends, and following guidelines.

Sketching is gathering ideas, drawing wireframes and sketches, evaluating, and re-drawing. The design consists of creating images and prototypes and defining UX guidelines. Implementing is adding functionality and building the experience. Finally, evaluating is performing usability tests, creating audit reports, and identifying improvements.

Some processes are longer than others. The idea is to solve the design problem. It’s interesting to understand this methodology from a problem-solving angle. This metaphor provides context for every action the designer takes.

What is a good user experience?

Although a great user experience is intuitive. That means just finding that a website or app just works; it has a science behind it. The most essential items to consider for a good interface are:

  • Conciseness
  • Clearness
  • Responsiveness
  • Familiarity
  • Attractiveness
  • Consistency
  • Forgiveness
  • Efficiency

The perfect product is a rare occurrence, and iterating over results over time is more common. You’ll find that the difference between a terrible user experience and a good one is often subjective. It can vary between contexts and individuals.

Not everybody has the exact needs, which is why it’s essential to understand the user. This understanding is central to the user experience design process.

A key point is that although much of the design experience is subjective, it is also true that many scholars and practitioners have studied the field and created principles and conventions to follow. The result is that no matter what the audience is, a good user experience is possible. Two examples of these conventions are the Nielsen Norman heuristics and Peter Morville’s user experience honeycomb.

These guidelines explain what a good user experience is. The result is that customers will be satisfied with your offerings. When customers are satisfied, you are more likely to grow. UX design can make or break a business.


Today, we’ve explored the definition of User Experience Design using an example. This leads to the question of what a user experience designer does? The answer is not short, and the list is usually performed by a team of professionals. We then asked what skills you need to be a UX designer? They must be knowledgeable about information architecture, wireframing, research, visual communication, and prototyping.

We then analyzed the User Experience design process and understood a good user experience. With all this information at hand, we can explore a bit more about the subject and think about how many of the digital products you use to make your life easier exist thanks to User Experience Design.