You can create content and lots of it. Now, a question arises: Are your publications effective? To answer this, you first need to know what to measure. Social Media Strategy dictates what type of content you should create, how you’ll implement it, and what you should measure. Social media is an integral part of digital marketing. You’ll find that it can be a stellar actor in driving traffic to your blog or website. Reputation Management has become an important element in a social strategy since it’s directly related to customer service. Today, we’ll explore key elements that every strategy should consider.
Each social media platform has rules you should adhere to when you communicate. Some platforms, such as Reddit have niche communities that have their own rules. These principles are key to create and nurture good relationships with community members. You’ll find some patterns such as avoiding spam at all costs. This means that people who begin posting links to products and services left and right, without adding any value to the conversation will be banned. Just as in real life, you’ll find that some behaviors are encouraged, and some others are considered faux pas.
When in doubt, check the formal guidelines and terms of service.
The internet has created some jobs that were nonexistent a few decades, and even a few years ago. Community Management is one of these functions. It’s all about creating and managing online communities that arise from forums, blogs, social media pages, etc. Sometimes you’ll find that creating content is part of the job description. Many times, you must answer questions from people interested in the blog or company’s products and services. Community management works closely or is integrated into customer service since many individuals find it easier and more rewarding to write a message than making a phone call.
Key Performance Indicator (KPI)
Are your social media goals being achieved? KPIs are just the way to answer this question. A key performance indicator is a way to show a value that indicated if an objective or goal is being achieved. When it comes to social media strategy, you should know that each blog or business should have its own goals, therefore the KPIs differ amongst businesses. You’ll find that some people focus on the number of fans or visits. Truth is, that those are superficial, or vanity metrics.
Sometimes you must dig a little bit deeper into indicators to understand what the venture is going through.
What is a Lead?
A lead is an individual who shows interest in your product, service, blog, or brand, and can be converted into a client. Leads lie at the heart of your business since they are key to expand your markets, make your following grow, increase your revenue, create business opportunities, enhance awareness and visibility, and reducing or even eliminating cold calling. Not all leads become customers, and as time goes by you can improve your ratios.
As an example of this, at first one of 20 leads becomes a customer, and you could create a goal where you get one customer per 10 leads, which means, doubling your sales effectiveness.
Outreach and communication
The TV and the radio have been with you for a very long time, according to your age, you may even remember a time when the internet wasn’t a thing. A characteristic of these channels is that they are one-way communication. Of course, on a few live shows and programs, you could pick up the phone and provide some form of interaction. This is still the exception to the rule. With social media, you have two-way communication happening in real-time.
This is as challenging as it is exciting, and social media is considered an effective communications tool for the public.
What to use social media for?
You can use social media for managing a community, customer service, and support, managing your reputation, awareness and advertising, lead generation and sales, search engine optimization (SEO), and performing research and insights. As you can see, the number of options is long. This list can help you to create your goals as you perform your campaigns on social media. In 2020, Americans spent an average of 58 minutes a day on the Facebook app, and statistics on other platforms are just as impressive. Social media should be integrated with other parts of the marketing plan.
You will find a world of possibilities and true and tried methods of reaching your business goals.
Elements that should be included in a social media strategy
Research and planning are the first steps in a strategy. Although social media may give the image of being a free resource, it takes specialized knowledge and time to succeed in achieving your goals. It’s critical to understand the digital landscape by truly listening to consumers. This can be achieved by understanding the type of conversations around your brand, competitors, and your industry, among other questions. Setting SMART (specific, measurable, achievable, realistic, and timed) goals will pave the way to know what to analyze and to know if these objectives are being met.
About online monitoring software
Online monitoring is a term used as a synonym for opinion mining or sentiment analysis. Have you ever wondered about mentions of your brand you haven’t read? How to filter that information among the boatloads of data you or your team need to check? The answer is online monitoring software. It saves countless man-hours by providing you with the exact conversation you need to join. It’s also valuable to check trends about your reputation and changes over time. To the user, it seems like magic that they make a comment, and then, there you are answering their questions.
Great opportunities ahead
You’ll find that many brands open a social media page before launching their website, and many businesses are part of case studies showing how social media is being used to create successful advertising campaigns where costs per click are reduced, the number of website visitors is increased, and sales are growing. This all makes sense since a marketing principle says that you should be where your consumers hang out. A social media strategy makes sure you don’t leave stones unturned and helps to maximize the resources you use for your campaigns.