What are social media platforms? Some of these platforms began as a website, some others as an app. Truth is, they are called platforms because they facilitate interactions in the social space and allow users to share content. In this blog post, I will focus on key concepts that will give you the upper hand. Being knowledgeable about the terminology used by professionals in the social space, day in and out will let you have a clear idea about what it takes to run campaigns, create content, and measure results.
In modern times, it’s impossible to run away from social media, which is why it is best to embrace it and make it an integral part of our digital plans.
You will often find that many social media sites offer you a dedicated, self-service screen where you can create advertisements. Facebook is no exception, as it provides an online dashboard where you can check, modify, and measure the performance of an ad or a set of ads. You can view your Facebook campaigns, you can also take care of the financial side, such as payment methods. Here, you can change your budget, and you can pause or restart your adverts. You can boost a post, or you can create an advertisement from scratch. Here, you can compare how two or more separate ads performed.
Facebook Business Manager
The Facebook Business Manager was created to save time. It’s a service that allows you to manage your access to different accounts and pages. This is perfect for individuals or agencies that need different permissions to operate different pages. It’s considered a central point of all Facebook management. It is a way to make sure that accounts are secured. There are different roles such as editor, page admin, analyst, moderator, live contributor, and advertiser. It’s worth mentioning this tool since many blogs and brands choose Facebook as a venue for their content.
Familiarizing with the tools at hand saves time and headaches down the road.
What is an Avatar?
How do people perceive you on social media? It can be the image you want to project, or it can be the opposite. An avatar is an image and social identity the user wants to convey to other users. Maybe the first image that comes to mind is the picture used in an online game to identify the gamer. Today, you can use the word as a synonym of the picture representing you, or your project, product, or business on social media. It’s a tiny element, but it has a large influence on how you make yourself known to your audience.
What is a Blog?
A blog is an abbreviation of the term weblog. Logging means a record of events, and the web means it lives on the Internet. It is a website, or part of a website where the user, or blogger posts entries on different topics. Technically, what separates a blog post from a page is that it allows blog readers to make comments on these blog posts. A blog is a great way to drive traffic to a website. It can guide the user through the buying process by transforming traffic into leads. It is usually a medium to long-term strategy.
What is a boosted post?
Inside a post, you can include pictures, status updates, videos, and offers. When a post is boosted, its content appears at the top in news feeds. This way more people see the post. It’s a fast and painless way of creating an ad since Facebook takes care of filling the blanks. A profile cannot be boosted, but a business page can. How much does it cost? Depends on the size of the audience you want to reach. It’s a great way to reach your existing fans, and also to reach new audiences.
What are carousel ads?
At the very beginning of social media advertising, an image was enough to convey a message. Today, you have more options suited to fulfill your advertising needs. In carousel ads, you can show multiple videos or pictures, linking to some call to action inside a single ad. This type of ad has been effective in driving traffic to brands’ websites. You can show more information, you can showcase more details and products. Each card has a story. You can add up to 10 cards which means 10 headlines, and 10 descriptions. This makes the most out of every budget.
What is content?
You may have the idea that content consists only of the copy. Truth is that content is every single item you publish. This includes status updates, posts, images, and videos. Content should be engaging, and this will boost your brand. High-quality content means increased organic search traffic, it also includes more trust from your users along with a sense of authority and expertise. This lets you wield influence, and will allow you to lead your audience when you recommend a product or service.
From a social media point of view, it allows you to engage your fans and usually goes hand in hand with Public Relations (PR) results.
What is a cover image?
You’ll soon find that social media sites have a few elements in common. One of these elements is showcasing the main image representing your profile. This image needs to be captivating, create consistency with your brand and encourage a visitor to read more and to be engaged with your brand. When the design communicates what your blog or company is about, it leaves an enduring impact on your followers. A cover image should follow the recommended size, and since each platform has different requirements, the result should be a customized image for each platform.
By following this recommendation, you’ll make sure to start with the right foot.
There is a lot to be said about social media platforms. I could go on and on, filling a fair share of books about each social network, such as Facebook, YouTube, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and some other smaller platforms such as Tumblr, Spotify, SlideShare. Add to the list tools such as blogging, podcasts, aggregators, bookmarks. All these items belong to the category Social Media Platforms. Finally, it’s a good idea to gather the information of your followers through your CRM or email list.
This way, your audience will truly belong to you, and you won’t be at the mercy of any social media site policies.