In the online business area, there is an endless list of to-dos. Here, few elements are as important as how to create a blog post. This is because, in many successful online businesses and online extensions of brick-and-mortar businesses, most activities revolve around digital assets. And this is what a blog post is, a digital asset. Many strategic actions consider you’re creating quality content. This new currency is all about quality. Although the steps to create a blog post are not written in stone, there are some logical steps you can follow if you want to deliver quality work again and again.
1. What will your post be about?
Before you have a successful blog post written, that piece of content should first take shape in your head. On some occasions, you will have an employer who will give you precise instructions describing what they need. Sometimes, you will be able to decide exactly what you want to write about. This is where you can shine with your creativity. This is where you get to decide what type of post you want to write. Consider your niche, goals, and your target audience. Keep your ideas in one single place to make sure you never run out of options.
Although it’s preferable you know your subject like the back of your hand, sometimes you won’t remember everything you need to write a blog post. Sometimes you use computers as a second brain. Why would you remember useless facts if you can just search them in a text editor or a note-taking app? Doing research follows this logic. Sometimes, if you trust in your brain a little bit too much, you may miss an important section or facts. Whether you are familiarizing with the subject or if you are a seasoned pro, you need to do at least some research.
3. The outline
Once you know what to write about, and you’ve done proper research, it’s time to do the outline. This is a well-guarded secret of many writers. Just like physical objects are formed out of atoms and other basic structures, the same happens with a blog post. The outline shows how many sections you will be dealing with. This is the same method I’m using to write this blog post. Once you create an outline your brain will automatically fill each portion as it sees fit.
By chopping your to-do list into digestible parts, you will be creating high-quality content step by step. The good news is that it will feel easy as pie.
4. Writing your post
Although the stream of consciousness writing may be suitable for a particular type of literature, creating a high-quality blog post follows the structure you can find in this article. As you advance in your endeavors, you will find it gets easier and easier with practice. As you reach mastery, sometimes you will change the order of steps. This is okay, and it’s recommended since a personalized approach that suits you will give you the best return on your investment when it comes to time.
I recommend writing as if you were talking to a friend. This is the main activity in these steps. As you can see, it is the natural result of ideating, researching, and writing a suitable outline.
You’ve come a long way. Now you have your content almost ready for publishing. You’re only a few steps from having a proper deliverable you can use again and again as a web traffic generator and reputation builder. When you first wrote your blog post you did not care about typos or honest mistakes. But now, this step requires you to take action to correct your typos and grammar. A great tip is to read out your blog post aloud, if something feels off, you should probably correct it.
This is where you use synonyms for repetitive words and see if your writing style fits your requirements.
6. The headline
In the world of advertising, a proper headline can make or break an ad. This is because it works well with the model where attention is required at first. This means even if an offer is great, it won’t be known, because it didn’t succeed in capturing the audience’s imagination.
The headline, or title enables your audience to find you. That’s why it is important it has suitable keywords in it. Although this indication belongs in the SEO section, it should be mentioned here since you will take it into account when you’re writing your winner title.
The headline should catch the attention of your audience, making them curious, which will allow them to stay more time reading your blog post and to become returning visitors.
With increasing bandwidth around the world, it is now expected to present quality visuals with your blog post. This has many benefits; I will mention some of them next:
- It allows your audience to know what the post is about immediately
- It embellishes your words
- Your post becomes findable through image search
- You communicate your points more accurately
And the list doesn’t end here. Your post will have an associated thumbnail image, your post will become more attractive, it may become more shareable through social media, and will add that extra zest to your online brand if you do it consistently.
There is much to say about SEO when it comes to publishing blog posts. Entire books have been and will be written about it. Today, I will tell you the very basics you should consider. But mind you, it is very powerful advice.
I will provide you with the elements an SEO friendly blog post should have:
- Keyword research – The post should fulfill a need
- Keyword sprinkled in the right places
- Writing human-friendly content
- Optimizing blog images
- Adding links so search engines match your post with the right categories
These are great starting points and will keep you focused and smart about your publications
After you’ve checked and edited your blog post, it’s important to make sure your blog post looks the way you want it to. This is made possible when you get acquainted with the publishing options of the tool of your choice.
Another important pointer comes in the form of habit. Ideally, you should have a publishing schedule you stick to. This will make sure your readers know what to expect from you. You can organize yourself through a Google Calendar or a specialized tool.
Once you’ve done your homework, make sure you leave perfectionism behind, and click Publish.
10. Promoting your content
By now, you’ve made a great contribution to the world in the form of knowledge, now you can make the world know about it. You can:
- Share your piece on social media
- Encourage comments from your readers
- Use hashtags adequately to get in front of your ideal audience
- Tag influencers
- Make your email list knows about your content
- Check your analytics to see what you’re achieving and what you can improve upon
As you can see, writing is important, and some marketing is also useful for your blog post to be a success.
11. Doing it again
In time, you will create the habits that allow you to reach success after success. You will begin to feel as if to-dos get easier and easier. As time goes by you will reach more authority in your field of choice.
When you repeat the steps mentioned in this blog post, you will see how your readership increase. When you reach mastery, you will be able to create content effortlessly.
Finally, by adding a sense of joy to your activities you will be fulfilled through your work.