You can (and should) have a blog promotion plan. You’ve come a long way since you decided to have a blog. However, after you have everything set up, you should know that there are still more surprises on your way. Having a publishing schedule is the first step toward success. “Build it, and they will come.” Right? Hold on, just a minute.
To succeed as a blogger, you have many options at your disposal. You can choose to go solo; you can have associates, or you can hire people following your to-do list. No matter the road you choose, I’ll show you some of the most effective ways to promote your blog.
1. Email newsletter
At first, you may or may not have your website set up to get visitor emails (AKA leads). However, remember that this is one of the most successful ways to reach out to an audience who is more than willing to hear what you have to say and to buy your offers. Therefore, you must consider email marketing, especially if you are in for the long run.
2. Repurposing your content
As you may have guessed, blogging has no shortcuts. It’s all about having fun doing what works. The closest to a shortcut is repurposing your content. Let’s say you have a blog post; you can now read it aloud and have a podcast. Take a few strategic phrases, and you have an Instagram post. You get the idea.
Doing this will save you from many headaches, and you will become a content machine in no time.
3. Sharing on social media
You may think that sharing your blog on social media is just logical. You are right. Traffic and exposure through social media can be considerable. With billions of users, you can reach your audience almost immediately. However, remember that each platform is different from the others.
You may find it helpful to engage with other users since people buy from people, not blogs. This way, you prove there’s a human behind those blog posts. Besides, it can be fun.
I use a plugin to share my blog post the minute I publish it. It’s called SNAP. It saves me from manual work. You’ll find that you can save valuable hours through the week, automating your tasks.
4. Guest Posts
Connecting with your fellow bloggers and other sites can catapult your results. Guest posting has been around for many years. Remarkably, its effectiveness hasn’t dwindled.
When you leave a post on another site, especially if it’s related to your niche, you create a backlink to your website. The amount and quality of backlinks it’s a sign for search engines such as Google to keep your blog relevant through their search results.
Not only will you be improving the ranks of your blog, but you’ll also be creating new connections that can prove helpful in the future.
5. Commenting on blogs
How do you get on other bloggers’ radars? You can comment on their blog. You can share valuable information through these comments. Think about the comment section as a mini community where you can make contacts and friends.
You can expect that blog comments don’t include a do-follow backlink from a pure SEO perspective. A no follow backlink means this link doesn’t appear on Google’s (or another search engine) radar. Although this dissuades many bloggers, you can succeed by being friendly and helpful. For example, if you wish to apply for a guest post or any collaboration, you’ll increase your chances of succeeding.
6. Content syndication
When you syndicate your content, you grant permission to a third party to republish it on their platforms. For example, syndication means that the entirety or part of your blog post appears on sites such as LinkedIn or Medium.
Appearing on third-party sites is an opportunity to reach a large audience since many of these third parties receive large traffic volumes. However, you mustn’t syndicate all your content because you may incur duplicate content penalties, even if you do everything by the book.
7. Influencer marketing
When I mention influencers, you may think about figures that dominate pop culture. However, an influencer can be anybody related to your niche or industry with just the right followers.
You can mention an influencer in your blog post, especially if you’re doing an expert or individual roundup. You can also interview a blogger with influence, and finally, you can send an invitation for a blogger to collaborate with your blog.
8. Search advertising
So far, I’ve mentioned blog promotion for free. The truth is, you also have paid options at your disposal. Search advertising is also known as Pay Per Click (PPC) on search engines. You can distinguish an ad on the search engine results pages by including an Ad icon.
One of the benefits of search advertising is that you appear at the top of the results. Having this visibility means that the chances for a user to click on your ad are high. These users are actively searching for the keywords you want to position yourself.
Although you can start advertising through search engines immediately, I recommend you know what you’re doing with your budget. Or else it could be an exercise on misspending your money.
Many businesses rely on paid ads to earn substantial amounts of money, and you should consider how this strategy can mix and match your overall content marketing strategy.
As you follow these ideas, remember to implement them one at a time. When you get the hang of one way to promote your blog, continue with the next one, and so on. Continuity is practical advice since the shining object syndrome can appear to everybody, including yourself. Being focused is one of the core rules of strategy because it just works.
If you follow these blog promotion strategies, you will soon be on your way to getting more visitors to your blog. More visits mean more exposure, which can only be beneficial to you. Let me know of other ways you use to promote your blog.