When it comes to the anatomy of a blog, and when blogging requires certain technical solutions, you’ll find typical elements and common scenarios. You can find these solutions in the form of blog characteristics. These attributes define a website of this kind, and they are also useful when users seek a feature that will be useful to them. This improves user experiences since it fulfills expectations. Having these standards mean better relationships between the audience and the content creator. By default, a blog is competitive since it doesn’t have to reinvent the wheel, and the author can focus on creating or curating content. I will show some of these parts next:
What’s the first thing you see when you visit a blog? It’s usually the company’s logo or the header. It’s above the fold because the header usually has some important notification, photograph, or news story to show to the reader.
For a business, a logo is more than just an image. It’s a foundation for a blogger’s or company’s branding. No matter is the website is small or big, it sets the stage for communicating what the blog is all about. It represents the core offer and is a way of being recognized.
2. Most recent posts
It’s good for business when you keep your reader inside your page, you can make this happen by having related content readily available to your user in the form of related links. This is a common characteristic inside blogs.
You’ll also find that the newest posts will be shown at the top of the blog page. This way the reader can find the freshest information as they browse through your website. The number of posts presented on the first page depends on how the blog is styled. Some blogs display only part of a post, and some others show the full text.
3. Post information
Metadata is a set of information that gives data and describes another type of information. You’ll find that each post may show the name of the publication’s author, time and date the post was published, the number of comments inside the post, the post’s category, link to the permalink page, and other customizable elements.
This information tells you everything you need to know about a blog post. Maybe you want to check the date, or you’re reading posts from a particular author, maybe you want to email the post to a friend. You’ll usually find most of this information on many blogs.
4. Sidebar material
You can find the layout of most blogs is separated by 2 or 3 columns. Most of the space is used where the content is. The second or even third column contains organizational material for the blog and other information. It all depends on the blog because some blogs won’t even have sidebars, and others will not show the typical components for the sidebar. Although these cases are the exception, you should take them into account.
Sidebars are useful to present information. Besides being a standard, they will allow having related links at your fingertips. This is convenient for the user since they can navigate quickly through the blog.
4a. Categorized archives
Categorized archives are historically at the center of your blog. Your new blog posts may appear on your home page, but what about older posts? Thanks to the archiving features in most blog platforms, your posts can be easily found as time goes by. As you publish more and more blog posts over time, it’s up to you to configure your blog so visitors can find what you’ve shared.
If you’re planning for the long term, which you should, you’ll find that in the future a strong point for your blog will be all the content you’ve written before, not only new content. Don’t forget to use categorized archives.
The blogroll is a list of links pointing to other websites or blogs. If you’re new to the game, you may find that word puzzling. Truth is, it is just a list of links the blogger wishes to share. They’re typically part of the sidebar material.
A blogroll exists because the writer wishes to promote another blog. Another reason is to share a list of resources the reader might find useful. It all depends on personal preferences. This list of links can be updated at any moment.
The result of sharing these links is that the other website reciprocates, and the blogger finds adds a new backlink to their list.
4c. Information about the author
You will usually information about the author on a small bio box at the end of a blog post, or you’ll find a link on the sidebar. The About Me section is made to provide a personal touch. A faceless brand won’t have this distinction.
When a visitor reads your blog, they may feel curious about who wrote a particular piece of content. If you are writing for another blog, they may read your Bio and click to go to your website, this provides you with targeted, quality traffic. If it’s the first time they visit your site, they’ll get to know you a bit more.
4d. RSS feed link
What is RSS? It stands for Really Simple Syndication. It’s a standard way of distributing content from a blog or website to visitors. An RSS feed allows your audience and other programs to access blog and website content in a computer-readable, standardized format.
Sometimes this link appears when you click an icon on a blog. It’s easy to see your link, in WordPress you just type yoursite.com/feed, and you will have access to this feed. You can paste this link on a feed aggregator, this way you will be up to date with new posts from your favorite blogs without visiting the website directly.
As you can see, the anatomy of a blog is simple. A regular one has many distinctive elements such as a header/logo. Here you can see important announcements, notifications, news stories, or photographs. The most recent posts will usually appear first, and you will find post metadata easily accessible.
As sidebar material, you can find categorized archives, a blogroll, information about the author, and an RSS feed link. With this information at hand, you can browse through blogs more easily. You know what features you may find, so your browsing experience will be more productive. Now you know what standards elements to add to your blog if you choose to.