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Just a few decades ago, many individuals and businesses focused on selling. Although this is a good choice when production is more prominent than supply. As time went by, consumers became more demanding, to the point where personalized services and products became the norm. In this new world, the hard sell gave way to smart marketing.

This type of marketing means selling still happens, but it’s a byproduct of thinking about the audience’s needs. A new set of developments such as the internet allow clever marketers and knowledgeable people to show valuable information to the public. A way of sharing knowledge is through a blog. That’s why I’m showing you 10 Benefits of Blogging next:

1. Improved Search Engine Optimization (SEO)

A practical way to define Search Engine Optimization is making sure people can find your content through search engines because it’s exactly what they are looking for. You can make sure this is the case by making content that uses the right keywords.

A blog is an optimal tool to create content and creating it often. It is a modern tool for the dissemination of information. You can find this data in the form of business information, news, entertainment, or personal facts.

2. Leadership of thought

Everybody likes to follow a strong leadership position. You can reach this situation by making sure you share your thoughts and experiences about a particular subject. In business, this means you show your expertise through content. You can find this content in the form of text, pictures, video, or a combination of those elements.

How can you benefit from being a leader? Prospects and current customers become more influenceable, which means that when you recommend a product, they will be more likely to agree with you by opening their wallets.

3. Engage with existing customers

Nobody likes to be sold, and then being forgotten. One way of saving many dollars is by communicating with your customers through your blog. This goes for service providers and product creators no matter their size.

You can increase the lifetime value of a client by making sure you communicate with them often. This communication happens both ways through a blog. Make sure you enable comments on your blog posts to get the most out of blogging.

4. Get more clients

Many businesses, entrepreneurs, and marketers would see this benefit as the #1 reason to have a blog. You can get more clients in a reliable, repeatable, and statistical way through your blog. You do this by having a marketing funnel in place. You can then check your Key Performance Indicators (KPI) to make sure your goals are being met.

A blog is a medium of applying sound marketing principles, in particular, digital marketing fundamentals to work for you.

5. Provide value to your audience

All these benefits are fine, but why do they take place? Because you provide value to your audience. If you truly want your customers to know what you can do, sharing information through your blog is key. This value creation process gives you more exposure. This reach allows you to be of service to even more people.

When you help your audience achieve their goals, you make sure you’re achieving yours. Plus, you’ll get that good feeling for being nice.

6. Improved shareability

Your original content lives on your blog, that’s for sure, but can you find this content somewhere else? By making sure you enable social media sharing buttons on your site, you will be making sure your content is shareable.

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By having a permalink, your content can be shared through chat, social media, and anywhere you can share a link. This means your content has the possibility of going viral. This way you can see spikes in traffic, and if this traffic is qualified, you will also enjoy a bump in sales.

7. Share your passion

Why do you want to blog? You may have extensive knowledge about a subject, maybe you are passionate about a niche. Perhaps you enjoy writing or doing modern marketing. Whatever your reasons are, you can be fulfilled through blogging.

This goes beyond money (which is still important) since you look for your higher calling. Following your passion can be strategic since you play to your strengths. Passion will keep you going in the face of adversity and it’s a secret ingredient of massive success.

8. Do modern marketing

Many advancements in marketing are happening in the digital area. A blog is a business model that takes the best of sound marketing principles and innovations in digital marketing to fulfill a business or personal need.

You can do market research to know if people want your offers. You can advertise through pay ads or email. You can collect emails, and once they become part of your lists, you can provide value again and again. This includes promoting your offers and selling again and again

9.  Gauge your audience

This benefit is related to Benefit # 8. It deserves its sub-headline because when you wonder what to do next, you will be pleasantly surprised you don’t have to reinvent the wheel. You can answer this question by gauging your audience.

What should your next post be about? You can find out through keyword research or you can create a survey, to understand the needs of your existing audience. This is powerful since each blog has a unique audience, and you’ll do better by creating custom information just for them.

10. It’s a learning experience

I have shown you the many benefits blogging has for your audience and business. Although that’s Ok, you may be asking yourself: What’s in it for me? I have an answer for you. You will open yourself to a new learning experience.

You will be immersed in practice. Think about it as training in the fast lane. A blog can open the door to profit from products and services while you get acquainted and master the ins and outs of digital marketing.

Conclusion

As you can see, blogging becomes more important as time goes by. You may be surprised to know that out of the 1.7 billion websites on the internet, more than 600 million are blogs. The key is persistence in creating quality posts and doing promotion activities, day in and out. This way you’ll reach most of the 10 Benefits of Blogging.

If you provide quality information, then the sky is the limit. You can use your blog as a standalone enterprise, or you can use it as an add on to an e-commerce store or existing business. Blog content is ideal for the initial phases of the buying process and a key part of inbound and content marketing initiatives.