Marketing and graphic design are two closely interrelated fields. And although graphic design can live outside the sphere of marketing, it's not the opposite. Visuals are key not only to marketing campaigns but to a marketing job.
We'll explore a bit of the relationship between these areas. You'll often find …
I began writing this blog post on Christmas Day of 2025.
I migrated this blog from WordPress to pure HTML. I did it with the help of a Static Site Generator, which transforms markdown to HTML.
I became acquainted with this …
I found a post on Reddit here that was written 7 years ago by SAM_SMITU, which means around 2018, and although it's an archived post, I feel that my answer adds value, and it gives an interesting perspective to those who want to know what it takes to …
Back in 2018, based on personal experience, you could find a few golden nuggets on Reddit. (Who said social media was a waste of time?) I found this thread. Since I found it was sound, I thought I would like to add my own words to it.
Who knows what …
As you can see, I find it easy-peasy to create a visually appealing design. The brochure I'll be making in the video falls into the category of a sales sheet. These sheets are the perfect blend of marketing and design. Interesting how design is usually related to marketing and vice …
If you're doing any kind of marketing, you may be aware of the buyer persona: This is a profile of the kind of customer you'd like to have as a marketer. Its importance is paramount to the success of many marketing campaigns. I'll mention an example: There was this content …
You may remember the latest product launches in marketing tools. This is especially true now, in the new era of AI, which promises to make your job and mine utterly obsolete.
But not so fast; most of these solutions are gimmicky, so let me explain. There are core tools marketers …
I remember reading an introductory book on Communications that explained that most people believe they are great at communicating without being professionals. This happens because every human being must do it, right?
The truth is that most individuals are underqualified for many scenarios where communication is paramount. Something similar happens …
Marketing is not a black and white subject. What you do through the science and art of fulfilling your customers' needs is a profit center. This means that other activities are costing you money, taking from you, but most of the time, they're necessary to deliver your stuff. Proof of …
Hello, dear reader.
We're almost reaching the end of the first quarter of 2025, and it's been a handful. What have I been doing, blog-wise?
You may be surprised to have a new feel regarding the blog. There is a logical explanation. I have been working on a new logo …